My name is Mrs. D. and I am an author of children's books. Currently, I’m juggling many projects including several new books. I love to write. I love this beautiful language. I write because I have something to share. I write because maybe someday, someone in this world may need my experience. I write for one simple reason. I love how it makes me feel: free.
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That Is How Things Are - Coming 2016!
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Tuesday, May 27, 2014
12 Most Effective Social Media Automation Tools for Business
Originally posted in 12 MOST - Awesome site to visit!
Few would sanely argue today that social media
for business is a waste of time. It’s the most cost-effective and direct means
of communicating and interacting with your customers, colleagues, and
Like it or not, social networking is here to
stay. For most businesses, being involved with Facebook, Twitter, LinkedIn,
etc. is an imperative — not a potential marketing idea. The only problem is
that staying active on the social web can be incredibly taxing on your time.
Enter social media automation…
Many tools have arisen in the last several
years that make it easier for business professionals to maintain an active web
presence and still run their businesses. While business people obviously must
be careful in using these tools not to detract from the interactive nature of
social networking, some posts, articles, and statuses can and should be
Okay, I know what you’re thinking. Isn’t the
point of a social media automation tool to simplify your social media
operations? So, if I have to juggle twelve different tools, doesn’t it sort of
defeat the purpose? Well, yes. While all of these tools offer something unique,
many of them do kind of run together. But, it’s nice to have a variety. You can
tinker with each tool and see which one works best for your business. Give it a
shot. All of these tools are free unless otherwise noted.
This tool is the great dashboard of social
media. From one location, you can integrate multiple Facebook (personal, page,
and group), Twitter, LinkedIn, and Foursquare accounts. If you manage multiple
accounts for your business or for clients, this is a must-have. It’s free up to
five accounts and only five dollars a month beyond that.
Triberr is the blogger’s dream come true. The
site enables you to join a like-minded group of bloggers and mutually share one
another’s RSS blog content via Twitter, Facebook, LinkedIn, and Google+ from
one location. You can be part of multiple Tribes but must be invited into a
Tribe (you can request an invite) to join. If you blog for your business,
looking into Triberr can do you a lot of good. It’s free but there are certain
upgrades (like sponsored posts) that you can pay for.
Dlvr.it is probably the simplest automation
tool. You simply plug in a group of RSS feeds and decide which social media
accounts (Facebook, Twitter, LinkedIn, etc.) you want them to go to. When RSS
posts go live, it automatically sends them to the networks you’ve selected. You
can also create custom messages instead of RSS posts or add text (@mentions,
hashtags, etc.) to the RSS posts. Dlvr.it automatically pulls the image from a
post when posting to Facebook and it’s a great tool to keep a consistent stream
of content on Twitter accounts. It’s free and, as far as I can tell, there is
no limit to the amount of feeds or networks you can add.
Buffer is a neat little content distribution
tool for Twitter. You can install the bookmarklet in any browser, an extension
in chrome, or an add-on in Firefox. You “buffer” a webpage and it adds the
article to your stack of tweets scheduled to go out. You can set the times you
want your tweets to be scheduled, so they don’t all go at once. There’s also a
cool little feature called “suggest a tweet” that gives you cool quotes to add
to your list of scheduled tweets. Buffer is free for one account with up to 10
Tweets. There is a $10 per month upgrade with 6 accounts and up to 50 tweets
and a $99 upgrade with unlimited accounts and all kinds of goodies.
Twitter Feed is almost identical to Dlvr.it (if
someone can prove me wrong, please do). You can add an RSS feed (and add text
to it) and then send it out to various Twitter, Facebook, or LinkedIn accounts.
The Interface is a little different. Compare the two and see what you think.
Bundle Post is a great tool if you are sharing
a lot of the same things all of the time (Follow Fridays, hashtags, etc.). If
you do a lot of bulk postings to different networks, this is definitely a tool
to look into. There’s a great video demonstration of what Bundle Post does on
its website. The free plan gives you one folder for each service, the $50 per
month plan gives you 4, and the $100 per month plan gives you unlimited
folders. Very simple structure.
Ping.fm is a simple tool to post to a
substantial amount of networks simultaneously. You can post to well-known sites
such as Facebook (personal and pages), Twitter, Tumblr, and WordPress and also
to niche and arguably deprecated sites such as Plurk, MySpace, and Bebo. If you
have a vast social media presence, you might want to look into this.
This tool enables you to schedule updates like
many of the others, but its best attribute is its data and analytics features.
It’s great at tracking mentions and click-throughs on Twitter, Facebook, and
blogs. The interface is a little complex and will take some getting used to,
but the functionality is astounding — especially for Twitter. The base account
is free, but there is an optional upgrade that unlocks the best stats features.
This tool serves as a sort of social media
CRM. It aggregates the contacts from your Facebook, Twitter, email, etc. and
measures your interactions with them. It’s a great tool to use in order to see
who you interact with the most and who you are neglecting.
Want to know what people are saying about you
online. This tool can make it happen. You can set up alerts that let you know
when you’ve been mentioned on Facebook, Twitter, LinkedIn, WordPress, YouTube,
and a whole host of other sites. It’s also a great way to find out about what
people are saying about your competitors or your industry. It’s free and
incredibly easy to use. For a simple search, it doesn’t even require you to
This tool is great for monitoring. It is like
Hootsuite in that it integrates all of your social media accounts into one
place. However, it enables you to view all of the updates in one feed. The
interface looks a lot like Facebook and is very easy to follow.
This tool allows you to receive alerts from
Twitter via email. It has a free basic service and then a premium ad-free
a bonus —>> Your Team!
The best and most effective tool for
automating your social media is to unleash your team on it. Allow your
employees to blog, to Tweet, to be Facebook Page admins, etc. Your employees
can update your social media at different times and engage quickly with your
connections. Turn your team loose and the results will be better than any other
system available on the web.
Have you tried out any of these automation
tools? What do you think about them? Am I missing something major? I’d love to
hear your thoughts.
courtesy of epositivity licensed via creative commons.