MRS.D'S BOOKS ARE AVAILABLE ON AMAZON

The Royal Palm: multi award-winning children's book!

Runaway Clothes:multi award-winning children's book!

Good Morning, World! - Mom's Choice Award Winner

The Trees Have Hearts - Mom's Choice Award Winner

Follow Carlo the Mouse Series!5 books are coming in 2017-2020!

Join The City Kittens and the Old House Cat

The Little Girl Praying on the Hill- Readers' Favorite International GOLD Award Winner

That Is How Things Are - Coming in fall 2017!

Who Will Feed Stacey First? Story 1:Coming 2018!

The Mysterious Life Inside a Closet-A New Children's Book Coming in spring 2018!!

A Beautiful Tribute From My Fans

Saturday, January 12, 2013

How to Use Twitter to Grow Your Business


PUBLISHED IN: COPYBLOGER 

Content Marketing Software That Works

 Courtesy of Michael Stelzner 

Twitter

Can Twitter actually help my business or is it a complete waste of my valuable time? This was the very question I asked myself only a few months back.
Perhaps you’ve pondered the same?
When people I respect started singing the praises of Twitter, I decided to give it a go. At first I just didn’t get it. However, after a short while I was shocked at the level of access to high profile individuals I was able to achieve.
This article reveals how bestselling authors and business professionals use Twitter to grow their businesses and reveals ideas you can employ to achieve Twitter success.
In fact, I used Twitter (and LinkedIn) to source much of what you see here!

First, What is Twitter Again?

“Twitter is instant messaging made available to the public,” stated talk show host and author Hugh Hewitt.
I think that’s a fair starting point. I’ve heard others call Twitter a micro-blogging platform.
Here’s what you need to know. According to the State of the Twittersphere report, each day 5 to 10 thousand new people join Twitter. Current estimates of total users top out around 300 million. That’s a lot of opportunity.
Twitter allows you to post updates (called Tweets) as often as you want (and limited to 140 characters). When you follow other people on Twitter, you see their tweets. When they follow you, they see your tweets.
It’s a constant stream of communication. The good news is you can turn it on or off as often as you like. Twitter also keeps a public record of all updates, which can be mined with Twitter Search.

Why High-Profile People Use Twitter

Twitter is not just a fad. When very high profile folks begin evangelizing Twitter, it’s worth closer examination. Here’s what some of those gurus told me:
Duct Tape Marketing founder John Jantsch identified three big advantages of Twitter, “(1) I get great insight when I ask questions, (2) let’s face it, I get traffic and (3) people on Twitter spread my thoughts to new places.”
Tony Hsieh, CEO of Zappos.com said, “We’ve found that Twitter has been a great way for us to connect on a more personal level with our employees and customers. We use it to help build our brand, not drive direct sales. It’d be like asking how does providing a telephone number for customer service translate into new business when they are mostly non-sales-related calls. In the long term, Twitter helps drive repeat customers and word of mouth, but we’re not looking to it as a way of driving immediate sales.”
Bestselling author David Meerman Scott said, “I have personally connected with hundreds of people I otherwise wouldn’t have, and I booked an interview on NPR and a big daily newspaper using Twitter.”
Copyblogger’s own Brian Clark said, “Twitter Search is an amazing way to see what people are saying about your products or services. For example, I’ll do searches for the hashtags #genesiswp and #woprdpress and people will be asking questions about our Genesis WordPress Design Framework. I’ll use the reply function to answer the question, which has led to direct sales. Plus, my answer creates awareness of Genesis for others that follow me. It’s a form of constructive promotion.”
Be sure to check out this Business Week article that surveyed 18 CEOs and how they’re using Twitter to help their businesses.

Practical Ways Twitter Can Help Your Business

This is where it gets interesting. A lot of people are doing some very innovate things with Twitter. Here’s some of their stories.
The Twitter Plan
Cindy King, an international sales specialist, saw a huge boost in business inquires by implementing a strategic Twitter plan.
“Following the right people on Twitter was key. There are some people very gifted at building relationships on Twitter. As I followed these online community builders, I realized that some of them are also excellent direct response copywriters. They get their Twitter followers to take action,” said King.
“Light bulbs went off, and I spent a weekend putting together a tweet marketing plan and entered in 6 weeks worth of tweets, 5 a day, using TweetLater. I used a mindmap, created categories, varied times on tweets and used BUDurls so I could track results and improve my tweet plan the next time around. That was a month ago,” explained King.
When King finds a spare minute between projects, she logs into Twitter and watches what folks are talking about. When she Tweets, about 90 percent of the time she presents useful information and resources to her followers. The remaining tweets are surveys and questions. Following this strategy, King saw an 800 percent increase in inquiries about her business after she setup her Twitter campaign.
Getting In Front of High Profile People
B2B copywriter Terri Rylander took a much different approach. At first she was very skeptical of Twitter. “I looked at it but couldn’t figure out why people would continually send out messages about the size of a text message, unless they were a teenager. Twitter was for sending updates they said. I don’t have time for updates, and besides, who would care?” said Rylander.
She later came across a peer in her industry that was using Twitter and suggested Rylander follow her on Twitter. “That’s when I discovered Twitter as a business tool. I’ve been in my particular niche for over 10 years and know who the players are (though they don’t know me). When I checked who she was following on Twitter, there they all were! It read like a “Who’s Who” list.”
Rylander joined Twitter and began following and interacting with the people she respected. “Other than a cold call on the phone or e-mail, I would never have the chance to get my name in front of vendors, industry analysts, and industry experts. I’ve had a number of Twitter conversations that have also led to personal conversations.”
To stay top of mind with experts, she offers interesting links, responds to tweets, and posts her thoughts for conversation at least a few times a day.
Getting Traffic and Leads
Pam O’Neil, VP of Marketing at BreakingPoint said, “Twitter has all but replaced our PR agency as a large percentage of our followers are press and analysts. A writer for ZDNet wrote about us and linked to us based on something we tweeted and that resulted in a huge spike in web traffic and at least one deal with a major service provider.”
Mike Damphousse of Green Leads said, “Twitter is new to us. That said, in a few short weeks we’ve had definite increase in all sorts of traffic. Out of the normal inbound leads, the number has increased 15% and two of the inbounds are now active pipeline opportunities. We’ve found one extremely valuable partner relationship. We are also building PR relationships, although finding the contacts is a bit of a chore.”
Are you beginning to see the potential here?

A Few Tools to Help Your Twitter Experience

Twitter has a whole world of available support applications you can employ to gain the most of the service for your business. Here’s a few of my favorites:
TwitterFox: This Firefox web browser plugin allows you to view Tweets within your web browser (in a popup menu). This is very handy and eliminates the need to constantly go to Twitter.com.
TweetLater: This powerful service allows you to schedule tweets (much like you would schedule emails). Another very powerful feature is the ability to receive email digests of keyword activity in the Tweetosphere. This allows you to join a conversation or track topics and trends.
Ping.fm: If you have accounts with many services, such as LinkedIn and Facebook, this amazing site allows you to post updates across ALL of your social media sites in one single step.
Twitter for Facebook: If you are on Facebook, this application forwards your Twitter updates directly to Facebook as status updates.
And just in case you get addicted to Twitter, here’s some advice from one of the leading authorities on Twitter. Chris Brogan says, “Most people who see Twitter the first time either flat-out ‘get it,’ or they say, ‘why bother?’ Here’s what people miss. They believe one should read every single update that rolls across your screen of choice. Don’t. Just let it roll past like a stream.”
So what are you waiting for? Go check out Twitter and report back here with your experience.
Has Twitter already helped your business? If so, tell us your story.
About the Author: Michael Stelzner is the bestselling author of Writing White Papers: How to Capture Readers and Keep Them Engaged. You can follow Michael here on Twitter or check outhis latest project here.



Thank you for reading this article. I hope you found it interesting and helpful. 

Monday, January 7, 2013

CARLO THE MOUSE, Book 1: TOO MANY RULES FOR ONE LITTLE MOUSE by Mrs.D.



Carlo the Mouse This series of enchanting books is an entertaining look into the life of a little mouse born inside a hospital’s walls. His insatiable desire for adventure gets him in constant trouble with the exterminator, the head cook, Fidel the cat, and the hospital manager, who becomes his worst nightmare. Unexpectedly, Carlo the mouse takes a vacation far away from home and finds out that the world outside the hospital is not what he had expected. Join Carlo in this delightful series of children’s books! Coming out in 2017-2020!

Published!





Grab your boots and hold on to your hat, because you are in for an exciting trip! The new series of Carlo the Mouse has been born. Too Many Rules for One Little Mouse is the first in a series of books on Carlo’s adventures. 


Look inside of Carlo the Mouse, Book 1: 








Available on  AmazonB&N and Dog Ear Publishing 






Each book will give readers an entertaining look into the life of a little mouse born inside a hospital’s walls. Clever, curious, and very impatient, Carlo the mouse dreams of the world outside the hospital. His parents teach him how to follow the rules and how to survive on his own, but Carlo’s insatiable desire for adventure constantly gets him in trouble. 




Will the little adventurer manage to survive when he leaves home? You’ll find out in Mrs. D.’s next books on Carlo the mouseNow We're Talking! Let your imagination soar in this full series of Carlo’s adventures!




READ READERS' FAVORITE REVIEW HERE

PUBLISHED!



FOR UPDATES, PLEASE VISIT:  WWW.MRSDBOOKS.NET



ILLUSTRATED BY CHANOA

Chanoa’s talent is apparent in each stroke of her pen. Her characters and illustrations are vibrant and vivid. Her work is soft and light, the soft touch of Japanese art mixed with a Western style. She is an extremely creative and devoted artist. She likes to create adorable mischievous characters in light pastel colors. She is also excellent in a realistic style. Experienced with both dark and light colors, Chanoa continues to work on my series of books on Carlo the Mouse. She is an extremely ambitious, creative, and talented young artist. Please visit her website,
 http://sketchbookinc.jimdo.com/, which she is still improving. She will impress you with her beautiful and unusual art.




MRS. D.'S BOOKS - LOOK INSIDE!


Carlo the Mouse, Book 1: Too Many Rules for One Little Mouse



Grab your boots and hold on to your hat, because you are in for an exciting trip! The new series of Carlo the Mouse has been born. Too Many Rules for One Little Mouse is the first in a series of books on Carlo’s adventures. Each book will give readers an entertaining look into the life of a little mouse born inside a hospital’s walls. Clever, curious, and very impatient, Carlo the mouse dreams of the world outside the hospital. His parents teach him how to follow the rules and how to survive on his own, but Carlo’s insatiable desire for adventure constantly gets him in trouble. Will the little adventurer manage to survive when he leaves home? You’ll find out in Mrs. D.’s next books on Carlo the mouse. Let your imagination soar in this full series of Carlo’s adventures!

Carlo the Mouse, Book 2: Now We're Talking!



Listen to the news and keep your eyes open, because a curious little mouse has had his wish come true! Now We’re Talking! is the second in a series of books on Carlo’s adventures. This nosy little mouse leaves home for the first time to explore life inside the hospital. But Hospitalia is a strange place, and there’s no place for him to hide. Cold, sterile, and unfriendly, the hospital looks nothing like Carlo had imagined while sitting at home. Before he knows what’s up, the kitchen staff are on his tail. Will the hungry mouse manage to trick the hospital manager, cook, and exterminator without breaking the rules his parents taught him? You’ll find out in Mrs. D.’s next book on Carlo the Mouse, What’s Going On? If this clever mouse outwits you, don’t get discouraged. Keep reading and follow Carlo’s adventures!

Carlo the Mouse, Book 3: What's Going On?



Trouble! Where did that ravenous little mouse come from who's disturbing the peace in the hospital? What's Going On? is the third in a series of books on the adventures of Carlo the mouse. Carlo knew he was not supposed to go near the manager's office, but when the kitchen staff were chasing him, he made a choice that started a war. This is only Carlo's first time out, and already everyone is after him. Imagine what could happen when he learns his way around the hospital! He likes to eat, and is growing like a mushroom after the rain. Will this be the end of our curious little mouse, or will Carlo manage to outsmart the clever manager, angry cook, and sneaky exterminator so he can go home safely? You'll find out in Mrs. D.'s next books on Carlo the mouse. Remember, Hospitalia is a strange place .

Carlo the Mouse, Book 4: Rules Are for a Reason
( Coming soon! ) ~



More trouble for the Most Wanted Mouse! The hospital cook, manager, and exterminator have proclaimed war against the mice of the world! Rules Are for a Reason is the fourth in a series of books on Carlo the mouse. Always hungry, the curious little mouse snoops underneath each door, driving the hospital staff crazy. He’s constantly breaking the rules his parents taught him. One morning, Carlo wakes up sick. Horrified, he leaps from his bed and looks in the mirror—and finds he looks like a meatball! Fly disease? Mousesclerosis? Chickenpoxsclerosis? Sounds long! What sickness did the carefree mouse catch while exploring the hospital? Will Carlo turn into a chicken … or a frog … or maybe a prince? You’ll find out in the next book on Carlo’s adventures: Nothing Is Safe in a Mouse’s Life. If you want to know if Carlo will learn to follow the rules Papa Mouse and Mama Mouse taught him, you must read every day and follow your parents’ rules. More exciting adventures of Carlo the Mouse await you!

Carlo the Mouse, Book 5: Nothing is Safe in a Mouse's Life
( Coming soon! ) ~



A whisker-licking story of one kind little mouse! Who would ever suspect that Carlo would meet Fidel the cat inside the hospital? Who would ever believe that the tricky young mouse would outsmart the old cat? Who would ever imagine that for the first time in his life, the daring mouse would venture away from his home and find himself outside the hospital? Homeless, cold, and hungry, Carlo and his family face attacks from vicious birds. Throughout his dangerous journey, Carlo finds adventure aplenty. He learns about life outside the hospital and the dangers that mice face on a daily basis. Determined to return home safely, Carlo has grown up and finally understands why he must obey the rules his parents taught him. Follow the unexpected adventures of this bold little mouse!


Carlo the Mouse, Book 6: It's my life!
( Coming soon! ) ~



Once a mouse falls in love, almost anything can happen! His heart skips a beat! He can't eat, drink, or sleep! He is tossing in bed, losing rest and extra fat! He bleaches his brown hair and becomes a blond mouse! What is going on with Carlo? Papa Mouse is distressed. Is he getting a heart attack? Carlo looks like a bleached punk! Mama Mouse is in shock. Their little mouse has grown up, and he is in love with a cute mouse. He is getting married, dear friends! The young mouse gets his wish. He soon has a pretty wife and a bunch of kids, but he still dreams of seeing the world. Life is short, and a day can hold many adventures. Sliding off a roof, Carlo falls inside an open car trunk . Kick off your boots, hold your hats, and enjoy this book, my little friends.

© All Rights Reserved by Mrs.D.Books


I would like to convey my heartfelt thanks for visiting my blog.


Sunday, January 6, 2013

Books For Parents Raising Bilingual Children




Photo by JAG Photography
We compiled this list through our own reading list, research and recommendations from SpanglishBaby experts.  All of these books can be found at, my favorite place, the local library and in La Tiendita.

Top 10 Resource Books for Parents

1. Product Image 7 Steps to Raising a Bilingual Child – by Naomi Steiner MD and Susan L. Hayes.The authors explain how the brain learns more than one language, explode common myths, address frequently asked questions, and reveal an array of resources available to families. Packed with insightful anecdotes and powerful strategies, this is a one-of-a-kind guidebook for those seeking to provide their children with a uniquely valuable experience. Naomi Steiner, M.D., is a developmental-behavioral pediatrician at Tufts Medical Center Boston. Dr. Steiner is an expert in the methods that are used to teach children more than one language, and she works closely with many bilingual and multilingual families. She is raising her own two children multilingual and lives in Boston. Susan L. Hayes is a writer and editor whose work has appeared in Parent & Child, Parenting, Woman’s Day, and other publications. She lives in Brooklyn.

2.  The Bilingual Family: A Handbook for Parents – by Edith Harding-Esch and Philip Riley. This best-selling book gives parents up-to-date information and advice they need to make informed decisions about what language ‘policy’ to adopt with their children. This new edition also looks at cases of single-parent families with bilingual children, as well as schooling and bi-literacy issues. The authors help parents identify the factors that will influence their decision to bring up their children as bilinguals. The second part consists of case studies of bilingual families, which illustrate a wide range of different ‘solutions’. The third part is an alphabetical reference guide providing answers to the most frequently asked questions about bilingualism. Bringing up bilingual children is a challenge and this book helps parents meet that challenge.
3. Product Image Raising Bilingual-Bilit​erate Children in Monolingual Cultures by Stephen J. Caldas. This book is a longitudinal case study carefully detailing the French/English bilingual and biliterate development of three children in one family beginning with their births and ending in late adolescence. The book focuses most specifically on the children’s acquisition of French and English during their early through late adolescence, in both their Louisiana and Quebec home environments. Stephen J. Caldas is professor of educational foundations and leadership at the University of Louisiana – Lafayette. His research interests include psycholinguistics, socio/psychometrics, desegregation and the social/political contexts of education.
4. Product Image The Bilingual Edge: Why, When, and How to Teach Your Child a Second Language – Kendall King, Ph.D., and Alison Mackey, Ph.D. In The Bilingual Edge, professors and parents King and Mackey wade through the hype and provide clear insights into what actually works. No matter what your language background is—whether you never passed Spanish in high school or you speak Mandarin fluently—King and Mackey will help you: select the language that will give your child the most benefits; find materials and programs that will assist your child in achieving fluency;identify and use your family’s unique traits to maximize learning. King and Mackey are linguistics professors at Georgetown University. Between them, they have written nearly a hundred research articles and books on bilingualism and language teaching methods. Also, they are both parents, teaching their children more than one language.
5. Product Image Growing Up with Two Languages: A Practical Guide by Una Cunningham-Andersson and Staffan Andersson. Growing up with Two Languages is aimed at the many parents and professionals who feel uncertain about the best way to go about helping children in contact with more than one language and culture to gain maximum benefit from the situation.Una Cunningham-Andersson is a Lecturer in English Phonetics at the University of Stockholm and the book’s lead author. Staffan Andersson, her husband, teaches computing and electronics. They are the parents of four children whom they are raising to be bilingual in English and Swedish in Sweden, and they draw on their own experiences throughout the book.
6. Product Image Raising a Bilingual Childby Barbara Zurer Pearson (one of our own experts!)Raising a Bilingual Child is a comprehensive and versatile handbook written with depth and zest. It provides parents with both an overview of why they should raise their children to speak more than one language and detailed steps they can take to integrate two languages into their child’s daily routine. Pearson gives one of the best summaries available of bilingual research, and she successfully explains in down-to-earth language why the studies she discusses are relevant to parents and children in their everyday lives. Barbara Zurer Pearson’s Ph.D. is in Applied Linguistics. She is a Research Associate in Linguistics and Communication Disorders at the University of Massachusetts Amherst, and did much of her ground-breaking work on bilingual acquisition and assessment during the 20 years she was at the University of Miami.  Multilingual Living Magazine says, “If you are going to read only one book on multilingualism, we suggest you let it be this one.”
7. Product Image Raising Bilingual Children: Parent’s Guide series – by Carey Myles. Written in an accessible, nonacademic style, this resource provides current research and real solutions to everyday problems faced by parents in a bilingual family. This research is used to help children deal with emotional issues and special situations, while helping parents understand language acquisition and cognitive development related to childhood bilingualism, whether by necessity or by choice. Issues addressed include the bilingual brain, school, biliteracy at home, emotional issues, and daily dilemmas. Also addressed are questions and challenges that can arise when raising children bilingually and learning from the experiences and advice of other parents.
8. Product Image How I Learned English: 55 Accomplished Latinos Recall Lessons in Language and Life– edited by Tom MillerAll over the world there are people struggling to master the quirks and challenges of English. In today’s America, many millions of them are Latino—and in this eloquent collection, nearly 60 of the best known contribute fascinating, revealing, often touching essays on the very personal process each went through to achieve this common end. Their successes are inspiring. Their pieces, engaging and entertaining all, express the whole range of emotions that learning any new language entails. And of course, every new English-speaker has a tale to tell: an immigrant yearning to assimilate and achieve, or a political exile suddenly far from home and alone, or a child who just wants to fit in. Their fears and triumphs will resonate with everyone who has shared this exasperating, exhilarating experience, whether last year or a lifetime ago. This wonderful, eclectic, inviting collection speaks to—and for—all of them, and goes directly to the heart of the national debate on language and immigration. Tom Miller has been bringing us extraordinary stories of ordinary people for more than thirty years. His acclaimed travel books include The Panama Hat Trail, On the Border, and Trading with the Enemy: A Yankee Travels Through Castro’s Cuba.
9. Product Image Growing up Bilingual: Puerto Rican Children in New York by Ana Celia Zentella.This book provides an inside view of the social construction of bilingualism in one of the largest and most disadvantaged Spanish-speaking groups in the United States. It walks readers through a New York Puerto Rican Community and describes the five varieties of Spanish and English that constitute the community’s bilingual and multi-dialectal repertoire, the four major communication patterns that predominate in the homes of twenty families with children, and the syntactic features and discourse strategies of so-called “Spanglish”. Zentella, an anthro-political linguist, is Professor in the Department of Black and Puerto Rican Studies at Hunter College, and in Anthropology, Linguistics, and Developmental Psychology at the City University of New York Graduate Center.
10. Product Image Parents’ and Teachers’ Guide to Bilingualism -  by Colin Baker. Written in a very reader-friendly style, the book is a practical introduction for parents and teachers to bilingualism. Straightforward and realistic answers are given to a comprehensive set of frequently asked questions about bilingualism and bilingual education. Areas covered include family, language, culture, identity, reading, writing, schooling and issues. Baker is Professor of Education at the University of Wales, Bangor and a Fellow of the British Psychological Society. He has three bilingual children and frequently gives talks to parents and teachers on bilingualism. He is the author of 14 books and over 50 articles on bilingualism and bilingual education, with specific interests in bilingual development and bilingual education. His books include Foundations of Bilingual Education and Bilingualism (4th edition 2006) which has been translated into Japanese, Spanish, Latvian, Greek and Mandarin. He is the Editor of the International Journal of Bilingualism and Bilingual Education.





Roxana is a bilingual and bicultural mamá to Vanessa, an inquisitive first grader, and her always on-the-go little brother, Santiago – both of whom are growing up between two worlds and in two languages. A long-time journalist, Roxana is in charge of all editorial content on SpanglishBaby.
Twitter: @roxanaSB

All comments about this article please forward to the author: Roxana A. Soto