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Tuesday, July 9, 2013

Promoting Your Book Through a Goodreads Giveaway

Published in The BabyBook Blog

by Chris Robley 

How to Run a Goodreads Giveaway

How to run an Effective Goodreads giveaway

Many authors claim That When it comes to social media, staying active on Goodreads is even more important Than maintaining a presence on Twitter, Facebook, or Google+.



Why is Goodreads so Important? Because that's where avid readers are already hanging out, discussing books, leaving reviews, reading and making recommendations.
One of the best ways to advance encourage reviews for your newest book, build a buzz, and turn those avid readers into fans of your own writing is to host a Goodreads giveaway.

The Goodreads giveaway process is pretty simple:

1) Decide you how many books you want to give away (They must be physical books, no eBooks)
2) You set a duration for how long the giveaway should run
3) Goodreads users can sign up to win a free book
4) Goodreads sends you the info for the winner / s so you can mail your book Them
ACCORDING TO Goodreads' site, over 40k users are entering giveaways every single day with an average of 825 people per entering giveaway. That's a lot of exposure for you and your book.

To make the most out of your giveaway, Goodreads recommends that you:

* Start early -  At least 1 month before official publication (3-6 months Would be better) - in order to Increase your chances of advance press.
* Run the giveaway for a month to maximize signups.
* Give away at Least 10 books, since the more you give away the better your chances of getting early reviews (though it's worth noting here that Gooreads does not remove negative reviews - so you'll have to be brave and live with whatever criticism or praise comes your way).
* Use Goodreads' giveaway widget on your blog to Increase entries.
* Do multiple giveaways  - one or two pre-release, and one upon the official on-sale date of your book.

A slightly different take on Goodreads giveaways from an author who saw results

Author Emlyn Chand ran a number of Goodreads giveaways for her book.  After analyzing the data, she offers a number of great tips  HERE  to help you maximize the power of each Goodreads giveaway.  I highly recommend you read and test for yourself the tips on her blog (some of which diverge from Goodreads' official advice), but I'll summarize a few of them below:
* Run multiple giveaways with lower quantities of free books  to boost the number of Goodreads members who'll read about your book, instead of giving away 10 copies or more all at once.
* Include the words "AUTOGRAPHED COPY"  in caps in your description box. Oh, and then actually autograph those books!
* Do not time your giveaways to end on popular dates  (holidays) Because you'll be competing with too many other giveaways.
* Do not limit your giveaways to the U.S.. Odds are that someone in the U.S. will win anyway, but no need to exclude potential international readers.
* It all comes down to a great giveaway description using review blurbs and info about awards you've won. No plot synopses! Those can easily be found on your book page.
Read the rest of Emlyn's tips in her article "How to Run a Goodreads Giveaway."

COURTESY OF CHRIS ROBLEY ----
How about you? Have you tried a Goodreads giveaway? How did it go? What worked and what did not? Let us know in the comments section below.
Chris Robley

About Chris Robley

Chris Robley has written 393 posts in this blog.
 splits his time between the Portlands Oregon and Maine, always longing for the other. He plays music on the West Coast and writes poems on the East. His music has been praised by NPR, the LA Times, the Boston Globe, and others. Skyscraper Magazine said he is "one of the best short-story musicians to come along in quite some time." Robley's poetry is Forthcoming in Prairie Schooner, RHINO, Pacifica Literary Review, and The Fine Line.

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