5 Ebook Publishing Hurdles, and How to Beat Them
Don’t count other people’s money
Evaluate your approach
- What is this ebook about?
- What do I have to offer my audience?
- Who is the target audience?
- What will they receive from reading this?
- How can I build a relationship with my readers?
- How long do I want to make this so it doesn’t feel like I’m barfing a bunch of history and facts on them?
- Do I put a price on this? (We’ll get to that.)
Rely on teamwork
Free or paid?
- offer your ebook in PDF format as a subscription or newsletter opt-in bonus on your blog
- publish through Kindle
- Publish through Smashwords, an indie publishing website
- Publish through iBooks
- publish through Barnes & Noble’s Nook.
- What is my strategy for making it free or paid?
- Who am I trying to reach with this offer?
- How will my audience react?
- What are my limitations? You can’t have the cake and eat it too, so really think over your strengths and weaknesses.
- What is your rationale for charging or making it free?
- How can this build relationships and trust?
- Are you simply just releasing an ebook to release it, or do you have long-term goals for this?
Devise a strategy
“Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win” — Sun Tzu
- First, get the permission of your friends, network, niche—whoever is willing to endorse your eBook.
- Use your blog as a launchpad and a place for your audience to find and contact you.
- Build hype; give your audience a sneak-preview and let them know when you plan to release it.
- Send out a newsletter or do a blog post asking for assistance. (You’ll be surprised who steps up to the plate.)
- Get the permission of other bloggers to do a guest post.
- Have guest posts lined up, ready to be shot out all at once, so that you’re visible everywhere.
- Use social media to market your book through hashtags, calls to your followers, daily tweets, and more.
- Create a succinct, compelling page on your blog that promotes your book and tells your readers how to get it.
- Reach out to your community, niche, friends, family, and networks.
- Remember to always thank your readers and helpers.